Be passionate about your obectives, values, and the dream you have for the company as a whole.
Commit to doing whatever it takes to provide the correct principles for success. Actively take an interest in what is going on, and review what can be done to get better results. Start each day by drawing the Development Team together and review the daily priorities, most likely prospects, and best ways to help the process along.
Believe that you have the most effective Franchise Development Team in place
Articulate your brand goals, beliefs, and dream in a passionate way which reminds your team that you are all developing a great franchise business together. Your whole team will be looking to you for leadership and for a brighter future.
Review your processes often
With the right staffing, you shouldn’t need to be involved in the day to day processes. Nevertheless, knowing and staying on top of key performance indicators: cost of leads, flow of leads, contact rate, prospect qualification, the development and training needs of your Team, how much it costs to recruit a new franchisee, expectations, and results – will give you better information and allow you to make any required changes to the route ahead.
Become a motivator and give credit where and when it is due
A team is made up of individuals. Look at how best to motivate each worker on your team and eventually you will have a motivated team. If your team knows that their leader believes in their abilities and is pulling for them, the team will push harder, support each other, and their leader. When they do well, giving credit and recoginition to them both on their own and in front of their colleagues will have a morale boosting effect. Recognition is a powerful motivator.
Be a growing leader
As your own personal growth toward excellence continues, and as you “walk your talk”, others will be motivated to grow personally and professionally as they follow your lead. As they see you develop and grow, it will be an example for them to do likewise. Its of utmost importance to your Team to not just believe and be commited to the franchise brand, but have confidence and trust in their leader aswell. Strive to stay current in best practices and always look to where improvements might be made. Be sure that your actions speak and support excellence and everything that you want entire organization to embrace.
Nick Strong is Managing Director of a leading Franchises for Sale website and a well known Franchise Expert in the UK Franchise Market.